Boomer Business is Growing!

  • Women Don't Ask: Negotiation and the Gender Divide

    By looking at the barriers holding women back and the social forces constraining them, Women Don't Ask shows women how to reframe their interactions and more accurately evaluate their opportunities. It teaches them how to ask for what they want in ways that feel comfortable and possible, taking into account the impact of asking on their relationships. And it teaches all of us how to recognize the ways in which our institutions, child-rearing practices, and unspoken assumptions perpetuate inequalities--inequalities that are not only fundamentally unfair but also inefficient and economically unsound. With women's progress toward full economic and social equality stalled, women's lives becoming increasingly complex, and the structures of businesses changing, the ability to negotiate is no longer a luxury but a necessity.

  • Never Too Old to Get Rich: The Entrepreneur's Guide to Starting a Business Mid-Life

    Never Too Old to Get Rich is the ideal book for older listeners looking to pursue new business ventures later in life.

    Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Richis an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

    This book provides up-to-date resources and guidance for launching a business when you're fifty-plus. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses …

  • Company Of One: Why Staying Small Is the Next Big Thing for Business

    What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.” Company of One offers a refreshingly original business strategy that’s focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life―and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this ground…

  • Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

    What does it take to create the career you want?

    It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline.This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

    Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on …

  • The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible

    What if scaling wasn’t about working harder—but seeing your business through an entirely new lens?

    If you’re satisfied with small wins and incremental gains, this book isn’t for you.

    But if you’re ready to stop optimizing what shouldn’t exist—and finally build a business that scales—this is your playbook.

    Here’s the hard truth: linear growth isn’t just slow—it’s a sign your business is heading toward stagnation. Research shows that businesses that don’t scale quickly usually fail altogether. Why? Because most leaders are focused on the wrong things, operating from the wrong assumptions, and setting the wrong goals.

    This audio product contains a PDF with supporting material, and the PDF is available to download.

  • Next!: The Power of Reinvention in Life and Work

    What’s next—and how do I get there?

    In Next!, bestselling author and journalist Joanne Lipman distills hundreds of personal interviews along with the latest scientific research to answer just this question. Through irresistible storytelling, she takes us inside successful career reinventions (ad executive to bestselling novelist; stay-at-home mom to CEO) and astonishing business transformations (wait until you hear what Play-Doh and Viagra have in common). From the laboratories of neuroscientists to the boardrooms of Fortune 500 companies, to the frontlines of the social justice movement, Lipman explores how and why these transformations succeed.

    At its heart, Next! offers a thrilling argument: by harnessing the science and understanding the process, we can better understand how to reinvent that new career, change the direction of our lives, or inspire innovation in our organizations. This book provides a toolkit that shows how to make meaningful transitions—large or small—and to figure out for ourselves what’s Next!

  • The New Retirementality: Planning Your Life and Living Your Dreams...at Any Age You Want (New Retire-Mentality)

    Stop making a living and start making a life with The New Retirementality.

    New to this edition: The latest research and studies, as well as a discussion of Life-Centered Planning—a unique approach to financial and retirement planning, focused on individual goals and needs instead of the outmoded one-size-fits-all approach. You'll learn about the role of purpose in retirement planning, including the expanding role of work in retirement, and why it can take three or four tries to get retirement right... The book features the New Retirementality Profile, the ROL Index for helping you analyze and reflect on how you are using your money toward improving your life, and worksheets to help you get organized. Filled with engaging anecdotes, practical advice, and inspirational suggestions, this book will motivate you to rethink what retirement means—and put you in a better position to enjoy the new retirementality you deserve.

    While most books focus on Return on Investment, Mitch shows us that Return on Life…

  • Switchers: How Smart Professionals Change Careers - and Seize Success

    Are you stuck in an unsatisfying job or feel like you’re in the wrong profession? An industry that just isn’t a fit? Don’t just settle but succeed in the right career!

    Get unstuck and land a new career—one you’re genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go.

    The first step is to recognize that the usual rules and job search tools won’t work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands

    Packed with psychological insights, practical exercises, and inspiring success stories, Switchershelps you leap over obstacles and into a whole new field. This guide will help you pull off the most daring—and fulfilling—career move of your life!

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